Advertising

ABOUT

Advertising originates from the word ‘ad vertere’ (Latin) that literally means ‘to turn towards’. This is one of the most effective tools of marketing and used to attract consumers and audience towards an idea, product or a service.

Commercial advertisers often try to increase the sales of their product or service through branding, which involves associating the product or service with a famous name. Advertising is used for commercial products as well as non-commercial ones which include advertising for political and religious organizations (Modi’s 2014 campaign for the general election is a perfect example) and governmental agencies. N.G.Os may rely on free modes of persuasion or marketing, such as public announcements or speeches.

Apart from the big three in advertising – Print, Television  and Radio – Advertising today is also done online through websites as well as social media platforms like Facebook, YouTube, Google+ and RSS.

In field of Advertising we will be looking at 3 important aspects related to it- Client Servicing, Sales and Brand Management.

Client Services

Tasks performed by Client Servicing team are similar to those performed by customer service representatives. They have to ensure the customer/client is satisfied with the service provided for their product.

This field would be ideal for you if you are a people’s person and feel good in helping others out. It’s a time consuming and demanding profession as you will be required to be available to your client at any time of the day. A satisfied and happy client or customer is the key to spreading a good word for any business; this is why many organizations have teams dedicated especially to Client Servicing.

Advertising Sales

An Advertising Sales executive is someone who sells advertising space to interested business. Advertising Sales executive works in Print media, Radio, Television, social media and also in private companies. They target clients, explain the effective modes of advertising that can help them to promote their product productively to their audience or customer. It’s all about numbers in Advertising Sales, and how many clients you manage to bring on board and how many advertising spaces you’re able to sell to your clients.

Brand Management

Brand Manager is, as the name suggests, a person who manages a Brand. A Brand Manager would be expected to know the brand he/she will represent inside out, and also what is the best way to promote that brand. Some important elements of a brand that you would be expected to know would be it’s the history of the brand, the look of it, packaging and pricing and every minute detail of the brand. Also it would be extremely important to know the target audience the brand would provide its services to. Branding, in the modern times, is an extremely important part of Advertising. It enhances the image of the company. Understanding the audience and what their needs are and try to market the brand in such a way that the product fulfils these needs is the responsibility of the Brand Manager. Brand Management today spans over various fields, even public figures today require assistance from a brand manager to maintain a particular image amongst their audience. Portraying and maintaining that image to the audience is again very important in today’s time.

If you’re a an outgoing, gregarious person with good communication skills, have always been a part in getting sponsors and managing your college fests, ready to work long hours and not follow a monotonous schedule then you should consider the field of Advertising.

Remuneration

India is the second largest population in the world and that gives us a large potential for the reach of mass media. Advertising is a popular stream today, especially fields like Client Services, Sales and Brand Management. With people being aware and bombarded with information not only from India but all over the globe, leaving an impression in the audiences mind that can make them go out there and purchase that product is extremely important and this is what Advertising does.

Salaries in this field would range from 2.6 to 3 lacs in India and incentives would be based on achieving your set targets.

  • Junior Level Designations (0-5 years): Accounting Executive (Advertising), Product Marketing Manager etc.
  • Mid-Level Designations (5-10 years): Senior Marketing Manager, Marketing Communications Manager etc.
  • Experienced Designations (10+ years): Marketing Director etc.

Broadcasting

ABOUT

Broadcasting means allocating content, audio or video, to a dispersed audience using an electronic communication medium. Broadcasting transmissions use wires and radio waves for transmission and are more often related to radios and television. The receiving parties should have the appropriate technology in order to be able to receive the signal.

Radio Broadcasting is over the radio, one way wireless transmission to reach a wide audience. Audio broadcasting is done using radio stations but can also be done using cable radios, satellite radio, and local television networks or can also be streamed on the internet. Transmissions of television and radio via streaming digital technology have increasingly been referred to as broadcasting as well, though, if you go to see in technical terms, this is not correct. Radio broadcasting includes AM and FM stations.

The field of Broadcast Engineering is that field of electrical engineering that, now, to some extent is connected to Computer Engineering and also Information Technology, and most commonly deals with radio and television broadcasting. Audio Engineering and Radio Frequency Engineering are subsets of Electrical Engineering that are essential parts of Broadcast Engineering.

With digital broadcasting becoming more efficient nowadays, broadcast engineers now should also be well versed with analogue principles along with digital television and digital radio. You work at transmission facilities and your job is to air TV shows etc. But make no mistake; you have to do a lot more than just turn on a TV switch. You will require in depth technical knowledge in order to use and maintain the broadcasting equipment that ensures smooth transmissions.

Broadcast engineers can get jobs in the television world as well as radio stations, film industries etc. and are solely responsible for handling broadcasting equipment and transmission facilities. With production deadlines perpetually in the air, they should be able to cope up with time and high pressure and should be comfortable whilst working in a swift environment. They can also work with the government and private communication organization firms. Besides, space and marine agencies also have job openings for them.

EDUCATIONAL QUALIFICATIONS

A Broadcast Engineer doesn’t need to have any degree requirements per se, but he has to be able to snap up everything he learns from his seniors as he will require the job training before he actually starts working his way to the top. Your work place and your role or designation along with your skills will prove to be a major factor in your success as in this field. Some of the skills you would want to possess to be a successful broadcasting engineer are the ability to learn new things, new technology etc. and improvise, strong computer skills, great attention to detail, excellent communication skills etc. A Broadcast engineer’s prime duty is to normalize and optimize signal strength, range of resonance and also the colors that are broadcast.

The Apex Body of government, Broadcast Engineering Society (BES) India, maintains affairs of broadcast engineering as a professional career in India. Broadcast Engineering is not a recognized degree course for undergraduate students but specialization at a post graduate level is offered at some institutes. Organizations dealing with communication service have a demand for Broadcast Engineers.

REMUNERATION

The pay packages in this field are excellent. A fresh candidate can start with a handsome wage of around Rs. 15,000 – Rs. 20,000 per month. If you have further brilliant skills, you can also ask for Rs. 25,000 per month which is only going to increase. Once you have a firm leg in this field, you can earn around Rs. 50,000 – Rs. 60,000 per month which depends on the employer. But yet again, if you have the skills, the pay can shoot up incredibly. The government provides living and medical facilities and also other facilities. Television stations usually pay higher salaries than radio stations; commercial broadcasting usually pays more than public broadcasting; and stations in large markets pay more than those in small markets.

Designing

ABOUT

Design is the creation of a plan or convention for the construction of an object or a system. Design has different implications in different fields. In some cases, the direct construction of an object as in pottery, engineering and graphic design etc. is also considered to be design.

Designing is basically the making of a plan for the production and beautification of an object or a system. Design has different essences in different fields

A designer is a term used for people who work professionally in one of the various designing areas such as a fashion designer, web designer or concept designer among others.

Print designs are those that are creatively made via graphics for visual communication in order to convey a specific message to the target audience via a poster or flyers etc. They are specifically made for printing.

Digital Design is a term that relates to various computer related skills like web design, 3D modeling etc. It can further be classified into digital visual media. Digital advertising and web design businesses compete with self financed designing freelancers to sell expertise, whilst artists using these same mediums to express themselves. Skills in digital designing can benefit you with a great full time job or even a weekend part-time hobby.

Designers are required in almost all fields of the industry today. For e.g.  Advertising, Print Industry, Web Designing Industry etc. Designers, old or new, should be aware of softwares like Photoshop, Flash, and Dreamweaver etc. The list is long. With 3-4 years of experience, a designer’s career may come to a standstill unless you have a high creative drive or are assisting a director or someone in the same profession. Designing is more of an individual effort than one that requires team work.

Being a designer in India is an achievement in itself! Unlike western countries where designers specialize in either vector art or graphic content design for the web – here in India, companies look for a jack of all trades. Indian designers are most commonly found to be skilled in photography, imagery, patterns, graphics, animation etc.

To be a good designer, you need to have passion for art. You may have hated math and programming; but you don’t need to be a designer to hate math! Last but not the least; you should be able see objects with a “different eye”.

Simply put graphic design is visual communication. Graphic designers are generally briefed on what problem needs to be solved, or what goal has to be achieved. The real challenge is to collect and analyze information to figure out the most accurate solution which can be displayed by using imagery or animation. The success of a design depends upon two things, how well the design looks and more importantly, how well the message is conveyed.

Graphic designers use a variety of media to promote a message or a thought or an idea via shapes, fonts animations etc. They possess strong interpersonal skills and have that special eye for detailing and strong knowledge of electronic media packages.

REMUNERATION

A Graphic Designer can earn an average salary of Rs 231,104 per year. People in this job generally don’t have an experience of more than 10 years. Wages in this occupation rise steadily for more experienced workers, but also go down quite noticeably for employees with an experience of over 20 years. The highest paying skills associated with this job are Web Design, HTML, and Adobe After Effects etc.

  • Entry level Designations: Web Designer, Graphic Artist, Graphic Designer, Architect (not landscape or naval) etc.
  • Mid-Level Designations: User Interface Designer, Senior Web Designer, Senior Graphic Designer, Technical Writer, Project Architect, Sr. Art Director etc.
  • Experienced Designations: Graphic Design Manager, User Experience Designer etc..

Digital and Content Writing

ABOUT

Digital writing can be a blog, a mail or a text. It can also be a Facebook post, or a status update, a tweet or an informative Instagram post etc. It can include comments on blog posts and news articles, book reviews or fan fiction. It can also look a lot more traditional: poems posted on the web, self-published novels etc., or short stories uploaded on a website.

A content writer is a person who specializes in providing significant information in the form of articles, comments etc. for websites. Every website targets a particular group of people and content written specifically for a website should concentrate on a specific topic. Content should contain keywords that attract and keep possession of users on a website.

Much of the content is centered on marketing products or services that the website is selling or endorsing, however, some websites are informational only and do not market products or services. In those circumstances, the data should educate the reader while providing them with complex information in a way that is easy to understand and simple to bear in mind.

Preparing content for websites is very different from composing and constructing content for printed materials. Internet readers tend to glance over the text instead of reading the whole article, skipping what they perceive to be pointless information, and be on the lookout for what they regard as most relevant. Web content writers must have the expertise to introduce paragraphs, headlines and phrases containing keywords for search engine optimization, and to determine their composition is flawless and precise, so that they can be capable of reaching their target market.

Content writers are professionals who author alluring content for use over the Internet. They are the individuals who create articles, blogs and other forms of written Web content. This content can embody e-books, podcasts and text for graphics. Content writers apply various Web formatting applications to help create their work. Content writers pen down the content for various websites, including blogs, social networks etc.

These type of writers must have strong writing skills and need to be well versed with the language they are dabbling with for their article in, as well as experience using Web publishing software and technologies. Apart from writing content, they might also be responsible for making sure the sites’ pages and content correlate. They also set the overall tone of the site. This task is achieved by them by researching and deciding what information to include or exclude from the site.

EDUCATIONAL QUALIFICATIONS

Most content writers, regardless of what they write about, usually need a bachelor’s degree or further education as employers hire writers with degrees in creative writing, journalism or communication skills. Depending on the topic or any particular stream, content writers might need a degree in a particular field.

There are also many types of content writers. Web content writers dig deep for content. If the type of content you write includes blogs, social media content and support articles for all types of websites, you’re a Web content writer. You might specialize in certain given fields, such as finance, sports or medicine etc. You might be a general writer who uses abundant research skills to write content on everything under the sun. You are a good content writer if you meet deadlines, apply best tactics for web copy, use keywords with super skills and match the specific word count. You are even better if you accomplish all of the above while formulating captivating and relevant content that hikes site traffic.

You can be a freelance web writer. Your focus is then on sales and enticing readers to take action. You have to possess the gift of influencing people, and selling merchandise and also, you should have exceptional writing skills to drive website traffic that leads to sales, user subscriptions and more.

If you are a technical writer, you excel at taking tech geek-speak and putting it in layman’s terms for everyone else. You might write in abundance about technology, user manuals for software and electronic appliances or something equally outside the realm of ‘what we know’, for everyone else. It will not necessarily be the most thrilling kind of writing, but if you know technology well, you are sure to be well-matched.

If you are a business writer, you are thoroughly into white papers, business reports, articles, press releases, business proposals, pamphlets, brochures etc. and sometimes, even a little advertising. You write to win friends and influence your target audience as a business writer.

If you are an editorial writer, you get paid for your way or angle of thinking. You interpret or analyze the given information for readers. If you are a news writer, it’s all about the facts. Your personal judgment, opinion or interpretation is moved out to increase credibility. Your job is to write who, what, when, where and why. You keep it real.

You’re a ghost writer if you write anything where someone else gets the official credit –blogs, articles e-Books, press releases etc. Let it be anything; it doesn’t have your name written on it, flashing lights to proclaim your authorship.

REMUNERATION

Since content writing is one of the very popular professions in recent times, the wage is considerably high in India. A newbie can expect anywhere between Rs. 8000 and Rs. 12,000 per month, while experienced content writers can take home a salary worth Rs. 25,000/- or even higher.

  • Entry level Designations: Teacher, Lecturer, Copy Editor etc.
  • Mid-Level Designations: Medical Writer, Editor, Internet Marketing Specialist, and Internet Marketing Manager etc.
  • Experienced Designations: Digital Marketing Manager.

Digital Marketing

ABOUT

Digital Marketing is a broad discipline, combined with an overall marketing strategy, that uses technology, applications and social networks to market various products and services as well as engage with partners. Digital Marketing is becoming more popular with marketers as it allows them to track their profit/loss on investments more meticulously as compared to other traditional marketing channels. Over the years, digital marketing has developed in India and it continues to do so.

You require many skills in particular to become a digital marketing professional – like database analytics, customer relationship management, creativity, technical capabilities, an analytical approach and a keen eye for detail. Also, you will need to show creativity in crafting adverts and responding to trends in the data, brand awareness, how social media metrics reflect on other marketing metrics, ensuring that the advert is placed correctly, negotiation, planning and data analysis.

TYPES OF DIGITAL MARKETING

E-mail marketing is one of the earliest forms of digital marketing. It involves sending personalized and targeted messages at the appropriate time. As e-mail marketing has grown, it has become increasingly personalized, with big brands delivering e-mails that are bespoke to each user depending on buying patterns.

Paid Search, PPC or pay-per-click is the management of paid advertisements in the search results. These paid advertisements are typically placed above, or to the right of the search results, and can cost anything depending on the competitiveness of the keyword you’re bidding on. Some terms, such as ‘Eat This and Never Diet Again’ can reach high levels of popularity, so PPC management is all about maximizing your budget for the best return on investment.

Social Media Management isn’t just about sending out tweets – it’s about managing a brand’s image through multiple social websites that may be Twitter or Facebook, Pinterest or Linkedin etc. It is also about combining proactive business development with customers. Social media management has become very useful with greater reporting tools available, and an immense range of social networks.

Online advertising is advertising on other peoples’ websites. For example, buying banner space on a specific website and paying the website owner either based on the number of impressions, or the number of clicks the advertisement receives.

Affiliate marketing can be quite similar to online advertising; the website hosting the advertisement will be paid only when a sale is made. The payment, therefore, will be higher – and will give the website owner, the incentive to promote the advertisement more prominently. Affiliate marketing isn’t restricted to banners. Many affiliates make money through straightforward links, e-mail marketing, or maturing e-commerce shops with affiliate products. On one hand, brands collaborate with affiliates and provide the best possible deal that will ensure the best possible promotion, while ensuring that costs are kept down to a level that ensures margins are high.

Mobile marketing is one of the biggest growth areas in digital marketing. The ever-increasing usage of cell phones or better known as smart phones around the world has resulted in a greater dependency on them for quick and timely information. Push messaging is a strategy that some see as spam, but if used correctly, can be an effective customer messaging strategy.

Blogging involves not just writing blogs, but creating a blogging strategy that brings together SEO, PR, social media and web design. A good blog will be one that attracts social traffic through effective keyword research. It will be well designed and will have a steady voice that makes it instantly recognizable.

Viral marketing combines many elements of marketing. Some call it content marketing, as it always involves the distribution of an element of content across multiple channels. This can include videos on YouTube, Vine, Blogs as well as traditional elements, but the aim is to ensure that the content captures the imagination of your market and spreads naturally through online communities.

REMUNERATION

When you enter the Digital Marketing industry, you normally work as a Marketing Executive. Then you begin to manage the actual digital marketing and social media. Following that, you reach the post of an Assistant Marketing Manager, then marketing manager and finally a high post such as the President of Marketing.

Unlike a few years ago, it is a bit of a challenge to stay updated in the Digital Marketing industry today. Reading a blog and the occasional book is probably a good starting point to have superficial knowledge about the industry. But it is not enough, if you want to become the best. The industry is so active that by the time a book is published, the contents of the book or the written material will be outdated.
The opportunities for a Digital Marketing professional are huge in India right now. This is not just in terms of a bright career, but in terms of finance as well. A fresher can easily obtain a role with a salary close to 25,000 per month, while professionals can demand a salary in the range of 20-40 lakhs per annum.

  • Entry Level Designation: Marketing Executive, Search Engine Optimization Analyst, Search Engine Optimization Expert, Social Manager etc.
  • Mid-Level Designation: Online Marketing Analyst, Online Marketing Manager, Online Blogging Expert, Digital Marketing Manager etc.
  • Experienced Level Designation: Marketing Manager, Vice President (Marketing).

Event Management

ABOUT

Event Management is  the process of transforming a well planned project into the creation and development of an event. You understand the motive of the event and then identify the target audience, pick your logistics team and manage the technical aspects before actually launching the event. The process of planning and coordinating the event is usually referred to as event planning and can include deciding the budget, preparing a schedule, selecting the location, acquiring necessary legal permits, coordinating transport and valet parking facilities, arranging services for speakers or entertainers, hiring decorators, event safety and security, catering services and emergency plans.

After doing your respective course in event management, you have a single road to follow, but this road has many lanes you can drive through. You can manage many types of events ranging from a small family gathering to a grand award ceremony. You can manage all kinds of events like Conferences, Seminars, Meetings, Trade Shows, Business Dinners, Press Conferences, Fund Raisers, Travel Events, Opening Events, Theme Parties, Award Ceremonies, Birthday Parties, and Weddings etc. The list is never ending.

Event management is the best option for people with an outgoing attitude and social in nature. The job requires candidates who are always on the move and are go-getters. They must have the heart to get things done. They must be social, excellent with their interaction skills and also presentable as they always have to interact with VIPs and VVIPs. An aspirant in event management should have in him, a passion for events and flexibility of time and schedule.

Event management is an industry that is always growing with each passing event. A tremendous growth in events such as talent-hunt competitions, concerts, fashion shows, academic functions, religious gatherings and the likes have fuelled the demand for exceptional event managers. The demand for result oriented and creative event managers is going to shoot up in the near future.

There are is a huge demand for specialists associated with this particular industry. As the educational establishments offering professional courses for aspiring event managers is not too great, there is a great shortage of experienced professionals in this field. To fill this void, professionals have to be acquired from a vast array of other vocations.

Other than that, you get numerous opportunities to rub shoulders with celebrities from different walks of life, be it actors, sportsmen, politicians, corporate officials and so on. You have the satisfaction of having pulled off grand events with aplomb. You get the thrill of organizing and managing events from their concept right up to their execution.

REMUNERATION

The pay package in this industry varies according to the role you play and the responsibility you actually have. It also depends on factors such as the establishment you are working with, the type of client your organization is catering to, your experience, and the city where the firm is located and so on.

As a fresher in this industry, you can easily bag a pay cheque of around Rs.10,000 – Rs.15,000 per month. The wage goes up with your experience and area of skill. You can earn a fat salary working as an expert freelancer or the owner of your own event management company.

  • Entry level Designations: Client Service Executive etc.
  • Mid-Level Designations: Operations Manager etc.
  • Experienced Designations: General Manager/ Expert Freelancer(Events)

Film Making and Script Writing

ABOUT

A Film director is a person who directs the making of a film. He visualizes the script and steers the cast and crew in order to realize this vision of his. It is the director’s responsibility to choose the cast and crew and all the production and creative aspects of the film. Directors need to be able to mediate differences in creative visions while staying within the film budget boundaries.

There are different fields you can approach after passing out of a Film School. You can start off being a part of the production crew. Then, you have to start networking as it is one of the most important steps because this is how you can develop contacts. The more people you know, the more opportunities you’ll be made aware of. You can then start making short films of your own. Once you get your recognition via these short films, you can start pushing them in film festivals. As time passes you can hire an agent and he will start advertising for you and slowly but gradually, you will come to be known as a renowned director. You have to be good and reasonable at the beginning but slowly, you can raise your pay.

India can boast of being one of the biggest entertainment industries-comprising Cinema and TV-in the world. Film Direction as a profession has started gaining ground in non film-industry families. A career which was limited to few families of Indian film industry for last 100 years has broken open the shackles and become popular among the youth with no filmy background. So if you want to know if there is scope for filmmaking in India, then YES! There is lot of scope and a lot of opportunities for the same.

EDUCATIONAL QUALIFICATION

You don’t need any educational qualification to become a professional screen writer; it is more of a freelancing occupation. You can write scripts for movies, television programs, documentaries, video games etc. or even turn into a content writer.

A Screenplay writer or a script writer is the one who possesses the art of writing stories or a script for different mass media such as films, daily soaps, games etc. Script writers aim for their scripts being signed for a movie buy a big producer or if not, their scripts to be sold at a good price. A Script once written by a writer exclusively becomes his/hers and can be sold at any desired rate. Being one of the most competitive fields in the film industry, writers have to write their heart out in order to secure a meaty film.

REMUNERATION

The average pay of a film editor can range from Rs 98,569/- – Rs 9,53,347/- . Gradually, your pay rises and even your position. Once a renowned maker, you can earn around 4 crores – 10 crores per film.

  • Entry level Designations: Assistant Art Director, Assistant Editor etc.
  • Mid-Level Designations: Film and Video Editor, Art Director etc.
  • Experienced Designations: Director and Producer.

Journalism

ABOUT

Journalism is collecting, processing, and distributing news and information directly or indirectly to the news to the viewers or listeners. The word applies to both the method of collecting, inquiring for news and the lettered style which is used to broadcast it.

The media, which pilots journalism, varies diversely to include content, published via print journalism, broadcast journalism, and their digital versions published through digital media.

As the saying goes, “The pen is mightier than the sword”; the young blood is more than attracted to journalism and many want to pursue it as a career. Everyday, there are several political, cultural, religious, educational, social and natural events, etc. events happening across the world. We come to know about these events sitting in our houses. That is possible through mass communication, feeding information to a large crowd at the same time. But, for this, someone has to gather and segregate the information as well as present it. This is the main aspect of journalism. Journalism includes investigating, surveying and reporting local as well as world events, hot trends, current affairs etc.

To be a journalist, you need to have an inquisitive and investigative mind, you need to be alert always; you should also be adaptive and tolerant during difficult situations. You also need to possess good communication skills and a strong hold over your language; confidence, enthusiasm, perseverance, the ability to differentiate between fact and fiction, meeting deadlines, strong team-work and sensitivity towards different views, knowledge on topics such as politics, religion, social and current affairs are deeply required to be top notch. People foresee Journalism as an exclusive writing field, but no, it is also about reading and the ability to express one’s thoughts on different topics. Journalism is for people who are on the go and are also ready to go beyond geographical boundaries.

Print and electronic media are the different categories in which the media can be divided. Print media, as the name suggests includes newspapers, magazines, journals, diaries and books etc. Television, radio and the internet can be included under Electronic Media. Journalism is of different types and everyone has aces in a different way; you maybe clicking good photos, you may write good articles, you may even be a very good news reporter. So here are a few other areas in the field of journalism:

TYPES OF JOURNALISM

Print journalism, as the name suggests, is related to print media like newspapers or magazines. They may be working as full-time reporters for one particular publication or news brand or freelance writers who lend a helping hand to a variety of different publications. It is generally seen that a print journalist will be paired with a photojournalist who will take appropriate pictures to complement the written article.

Photojournalists are poles apart from traditional photographers. They are more enthusiastic in capturing images that flash headlines and recite stories than ones that are just pleasant to the eye. Photojournalists are generally highly-trained photographers who may have worked in a traditional photography medium like wedding photography before switching to journalism.

Broadcast journalism incorporates both television and radio news. Journalists can choose to be involved in broadcast journalism in two ways; either they can work behind the scenes or on air. Journalists working behind the scenes do a lot of research, writing and reporting, but as the names goes, are not seen at the forefront. Journalists who work on air may do their own reporting or read stories crafted by their colleagues. Basically these people’s only job is to look good and speak fluent English.

Multimedia is the newest field of journalism and also the fastest-growing. Multimedia Journalism covers all of the types of journalism listed above as stories, photos, audios and even videos can be incorporated on a webpage. A Multimedia Journalist should have the ability to create nice and interesting stories; basically they should possess good storytelling abilities and good technical skills as well.

With the ever-changing society, even this field has gone through a remarkable change. A journalist is expected to cover stories on various aspects of day to day life i.e. politics, finance, crime, sports, spiritual topics, entertainment etc. Also, along with newspapers, the rate of increase in the number of magazines is also stupendous and so journalist can even try their hand in this field considering the various types of magazines available like fashion, travel, lifestyle, sports etc available in different languages.

As a journalist, you can work in advertising agencies, educational institutions, news centers, publication houses and many more but since this is a highly competitive field, you have to perform at the highest level in order to succeed. However, if you perceive passion for the field and also are a hard working individual, this can prove to be a fulfilling occupation.

REMUNERATION

Students stand the chance of getting jobs with news channels and with leading publications if they are highly skilled. Chances are that they might get paid internships in these organizations. The starting pay for trainees will be as much as Rs. 3,500-Rs. 5,000 a month. A reporter can easily earn around Rs. 8,000 – Rs.12, 500. Those who are employed at the post of editors can be paid in the range of Rs. 13,000 – Rs. 17,000.

  • Entry Level Designations: Content Writer, Editor, Photojournalist etc.
  • Mid-Level Designations: Reporter, Public Relation Specialist etc.
  • Experienced Designations:  Senior Journalist etc.
  • In the late years: Editor in Chief etc.

Marketing with Media

ABOUT

Marketing is the method of helping the target audience realize the true worth of the service or product resulting in them buying it.

Marketing techniques include choosing target markets through market analysis and market segmentation, as well as studying consumer behavior and advertising a product’s value to the customer. Basically, marketing is the link between a society’s material needs and its economic patterns of response. Marketing, through exchange processes and building long-term relationships, satisfies these needs and wants. Marketing makes use of information technology, and blends art and applied science (such as behavioral sciences).

Marketing is regarded as the most important element in the success of every company. The business, be it small with limited financial capabilities or big with big budgeted with a powerful financial backup, only marketing productivity can help it make an impact in the marketplace and earn suitable income.

TYPES OF MARKETING

Marketing with Media is a huge field. It includes Digital Marketing and other forms of outdoor marketing. Print Marketing as the name suggests uses newspapers and magazines to market various brands and services. Broadcasting is another form of marketing type which sits under marketing with media. It includes adverts on radios and television. Out-of-home advertising is the traditional form of marketing. Salesmen etc. come visiting houses with the product or brand assigned to them.

Promotional Advertising is another effective form of marketing. It involves giving away promotional merchandise along with other popular brands to spread awareness regarding the service or product. In-game advertising is one of the best but most irritating forms of marketing. It includes inserting pop-ups in games and although it is always seen while playing games people normally tend to ignore them so it has to be set up very carefully and tactically so that people themselves are convinced to click on it.

Product demonstration or simply demo is a method of introducing a product or service to the target audience is another productive way of marketing. Word of Mouth is one more powerful form of marketing where the product is marketed via word of mouth by building strong networks; a very effective marketing strategy. Brand ambassador is a marketing term for a person employed by an organization or company to promote its products or services within the activity called as branding. The brand ambassador is meant to personify the corporate identity in appearance, demeanor, values and ethics. Celebrity Branding has become a very popular form of marketing as a result of huge fan following of celebrities. Thus, if Deepika Padukone uses ‘Lux’ soap in a commercial, the whole nation begins using the same!

‘Drip marketing’ and ‘visual merchandising’ are other types of marketing which are also very productive. Marketing is mainly dependent on the marketing manager and how he decides to market it.

REMUNERATION

India is growing fast into a corporate hub resulting into marketing becoming very benefiting career. Marketing, if taken up as a career, includes analyzing current trends, formulating marketing strategies, and to implement techniques increasing profitability and development of the market. The job profiles under marketing are- project managers, market analysts, marketing managers, sales managers, etc. Further, opportunities in the government sector are huge for students pursuing careers in marketing, especially in Public sector businesses, banks and various multi-national companies.

All industries require qualified marketing executives who can lead their company to success and win them laurels. Starting as a marketing executive, one can get a designation of a marketing manager or product manager within a very short span of time.

You can enter a company as a marketing executive and expect an annual salary of about 2 lacs. As you start getting promoted, this salary can reach a whopping 35 lacs or even more a year.

  • Entry Level Designations: Marketing Executive, Search Engine Optimization Analyst, Search Engine Optimization Expert, Social Manager, Editor, Print Designer etc.
  • Mid-Level Designations: Online Marketing Analyst, Online Marketing Manager, Online Blogging Expert, Media Marketing Manager, Advertising Manager, Assistant Marketing Manager etc.
  • Experienced Level Designations: Marketing Manager, Vice President (Marketing).

Photography

ABOUT

Pictures are a powerful medium. They can bring out many types of emotions inside you ranging from shock, amusement, surprise, happiness, joy etc. In the past years, not many may have wanted to become professional photographers but nowadays, there are many people who would like to move into this profession for a few extra bucks or even consider it as a full-time career. The rise of mass media and mass communication and also the growth in the fashion and media industry has led to many people pursuing this as their career. People have this wrong notion that photography is catching holding a DSLR, travelling around the world just clicking photographs and then simply pasting a watermark on them. Well, this can prove to be true only if you are talented and hard working and are ever ready to develop the essential skills. You need to understand that there is no formal career in photography. If you are good enough, you could be clicking pictures even at the Oscars.

Photography is the art and practice of capturing images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as a photographic film.

A photographer can be defined as an amateur or a professional, in the context of photography, and are not entirely categorical. A professional photographer is the one who generally takes pictures to make money by selling them or giving them away to keep on display etc. while an amateur photographer may take photographs for self satisfaction, or to record small functions without a monetary motivation.

Photographers can click photos for scientific, manufacturing and business uses, as well as its more direct uses for marketing, advertising and artistic uses etc.

There are many paths to choose after completing your graduation in this field. You can be a wildlife photographer, a fashion photographer, a sport photographer, a landscape photographer, an event photographer, an architectural or real estate photographer, an astrophotographer, a photo-journalist, a baby or a family photographer, a scientific photographer or even paparazzi. The list is endless. It depends which one you are most suited for.

To be a photographer, you have to have both, technical knowledge and creativity. You must have that extra quality and interest in visuals, camera traits, light, colour etc. The field of photography is constantly changing with the advancement of technology and hence, you have to be fast-paced and willing to learn throughout your career.

Photography is a profession as well a form of art. Finding a strong foothold as a professional photographer is not easy, which is why, many talented young photographers remain amateurs. The way to the top is hard and extensive. Initially, the financial returns are not very satisfactory. Only those with a never give up attitude, along with a real love for photography hold on to be the real deal.

Mumbai is India’s advertising capital, with a great presence of Bollywood and, quite naturally, other big names in photographers and filmmakers from Mumbai. So more than anything else, quality is most recognized at the present hour. The demand for photographers is ever increasing in our country, but it is mostly the big and famous ones who cover most of the market. It is advisable to develop your reputation in this field real fast in order to enjoy success. There is also a huge demand for photographers in the field of web designing, social media etc.

REMUNERATION

In the beginning, photography is a difficult profession. It is advisable not to start up your own business. You can join a photo studio and work as an assistant. The pay for a fresher in this business is about Rs.7,000-Rs.15,000 per month and this just keeps on increasing with experience. Once recognized, you can start demanding for a higher pay and make hefty earnings depending upon the assignments taken up.

  • Entry Level Designation: Assisting Big Photographers, Shooting for small scale weddings etc.
  • Mid-Level: Shooting for big weddings, Shooting for large scale functions etc.
  • Experienced Level: You can open your own business or become an expert freelancer.