Digital and Content Writing


Digital writing can be a blog, a mail or a text. It can also be a Facebook post, or a status update, a tweet or an informative Instagram post etc. It can include comments on blog posts and news articles, book reviews or fan fiction. It can also look a lot more traditional: poems posted on the web, self-published novels etc., or short stories uploaded on a website.

A content writer is a person who specializes in providing significant information in the form of articles, comments etc. for websites. Every website targets a particular group of people and content written specifically for a website should concentrate on a specific topic. Content should contain keywords that attract and keep possession of users on a website.

Much of the content is centered on marketing products or services that the website is selling or endorsing, however, some websites are informational only and do not market products or services. In those circumstances, the data should educate the reader while providing them with complex information in a way that is easy to understand and simple to bear in mind.

Preparing content for websites is very different from composing and constructing content for printed materials. Internet readers tend to glance over the text instead of reading the whole article, skipping what they perceive to be pointless information, and be on the lookout for what they regard as most relevant. Web content writers must have the expertise to introduce paragraphs, headlines and phrases containing keywords for search engine optimization, and to determine their composition is flawless and precise, so that they can be capable of reaching their target market.

Content writers are professionals who author alluring content for use over the Internet. They are the individuals who create articles, blogs and other forms of written Web content. This content can embody e-books, podcasts and text for graphics. Content writers apply various Web formatting applications to help create their work. Content writers pen down the content for various websites, including blogs, social networks etc.

These type of writers must have strong writing skills and need to be well versed with the language they are dabbling with for their article in, as well as experience using Web publishing software and technologies. Apart from writing content, they might also be responsible for making sure the sites’ pages and content correlate. They also set the overall tone of the site. This task is achieved by them by researching and deciding what information to include or exclude from the site.


Most content writers, regardless of what they write about, usually need a bachelor’s degree or further education as employers hire writers with degrees in creative writing, journalism or communication skills. Depending on the topic or any particular stream, content writers might need a degree in a particular field.

There are also many types of content writers. Web content writers dig deep for content. If the type of content you write includes blogs, social media content and support articles for all types of websites, you’re a Web content writer. You might specialize in certain given fields, such as finance, sports or medicine etc. You might be a general writer who uses abundant research skills to write content on everything under the sun. You are a good content writer if you meet deadlines, apply best tactics for web copy, use keywords with super skills and match the specific word count. You are even better if you accomplish all of the above while formulating captivating and relevant content that hikes site traffic.

You can be a freelance web writer. Your focus is then on sales and enticing readers to take action. You have to possess the gift of influencing people, and selling merchandise and also, you should have exceptional writing skills to drive website traffic that leads to sales, user subscriptions and more.

If you are a technical writer, you excel at taking tech geek-speak and putting it in layman’s terms for everyone else. You might write in abundance about technology, user manuals for software and electronic appliances or something equally outside the realm of ‘what we know’, for everyone else. It will not necessarily be the most thrilling kind of writing, but if you know technology well, you are sure to be well-matched.

If you are a business writer, you are thoroughly into white papers, business reports, articles, press releases, business proposals, pamphlets, brochures etc. and sometimes, even a little advertising. You write to win friends and influence your target audience as a business writer.

If you are an editorial writer, you get paid for your way or angle of thinking. You interpret or analyze the given information for readers. If you are a news writer, it’s all about the facts. Your personal judgment, opinion or interpretation is moved out to increase credibility. Your job is to write who, what, when, where and why. You keep it real.

You’re a ghost writer if you write anything where someone else gets the official credit –blogs, articles e-Books, press releases etc. Let it be anything; it doesn’t have your name written on it, flashing lights to proclaim your authorship.


Since content writing is one of the very popular professions in recent times, the wage is considerably high in India. A newbie can expect anywhere between Rs. 8000 and Rs. 12,000 per month, while experienced content writers can take home a salary worth Rs. 25,000/- or even higher.

  • Entry level Designations: Teacher, Lecturer, Copy Editor etc.
  • Mid-Level Designations: Medical Writer, Editor, Internet Marketing Specialist, and Internet Marketing Manager etc.
  • Experienced Designations: Digital Marketing Manager.