Marketing is the method of helping the target audience realize the true worth of the service or product resulting in them buying it.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as studying consumer behavior and advertising a product’s value to the customer. Basically, marketing is the link between a society’s material needs and its economic patterns of response. Marketing, through exchange processes and building long-term relationships, satisfies these needs and wants. Marketing makes use of information technology, and blends art and applied science (such as behavioral sciences).
Marketing is regarded as the most important element in the success of every company. The business, be it small with limited financial capabilities or big with big budgeted with a powerful financial backup, only marketing productivity can help it make an impact in the marketplace and earn suitable income.
TYPES OF MARKETING
Marketing with Media is a huge field. It includes Digital Marketing and other forms of outdoor marketing. Print Marketing as the name suggests uses newspapers and magazines to market various brands and services. Broadcasting is another form of marketing type which sits under marketing with media. It includes adverts on radios and television. Out-of-home advertising is the traditional form of marketing. Salesmen etc. come visiting houses with the product or brand assigned to them.
Promotional Advertising is another effective form of marketing. It involves giving away promotional merchandise along with other popular brands to spread awareness regarding the service or product. In-game advertising is one of the best but most irritating forms of marketing. It includes inserting pop-ups in games and although it is always seen while playing games people normally tend to ignore them so it has to be set up very carefully and tactically so that people themselves are convinced to click on it.
Product demonstration or simply demo is a method of introducing a product or service to the target audience is another productive way of marketing. Word of Mouth is one more powerful form of marketing where the product is marketed via word of mouth by building strong networks; a very effective marketing strategy. Brand ambassador is a marketing term for a person employed by an organization or company to promote its products or services within the activity called as branding. The brand ambassador is meant to personify the corporate identity in appearance, demeanor, values and ethics. Celebrity Branding has become a very popular form of marketing as a result of huge fan following of celebrities. Thus, if Deepika Padukone uses ‘Lux’ soap in a commercial, the whole nation begins using the same!
‘Drip marketing’ and ‘visual merchandising’ are other types of marketing which are also very productive. Marketing is mainly dependent on the marketing manager and how he decides to market it.
India is growing fast into a corporate hub resulting into marketing becoming very benefiting career. Marketing, if taken up as a career, includes analyzing current trends, formulating marketing strategies, and to implement techniques increasing profitability and development of the market. The job profiles under marketing are- project managers, market analysts, marketing managers, sales managers, etc. Further, opportunities in the government sector are huge for students pursuing careers in marketing, especially in Public sector businesses, banks and various multi-national companies.
All industries require qualified marketing executives who can lead their company to success and win them laurels. Starting as a marketing executive, one can get a designation of a marketing manager or product manager within a very short span of time.
You can enter a company as a marketing executive and expect an annual salary of about 2 lacs. As you start getting promoted, this salary can reach a whopping 35 lacs or even more a year.
- Entry Level Designations: Marketing Executive, Search Engine Optimization Analyst, Search Engine Optimization Expert, Social Manager, Editor, Print Designer etc.
- Mid-Level Designations: Online Marketing Analyst, Online Marketing Manager, Online Blogging Expert, Media Marketing Manager, Advertising Manager, Assistant Marketing Manager etc.
- Experienced Level Designations: Marketing Manager, Vice President (Marketing).